Selling of fresh cut fruits is a major source of employment in the New Juaben Municipality. The condition of the fruits prior to consumption is normally not done well, due to lack of education on the part of the vendors. However, this research was designed to assess consumers’ perception about fresh cut fruits sold in the Municipality. Sixty questionnaires were randomly assigned to 60 respondents in Koforidua. The data was analyzed using SPSS version 20. Results have indicated that the purchasing of fresh cut fruits is influenced by price, health benefits and the visual appeal of the fresh cut fruits. The respondents also scored high means for all important factors when purchasing fresh cut fruits. Visual Appeal scored the highest mean of (3.57) followed by Price (3.33), Packaging (2.98) and Food safety (2.95). The sig-values as indicated by the regression model show that all the factors except convenience have significant effect on the decision to purchase fresh cut product. It is recommended that vendors should be educated on food packaging, proper cleaning and disinfection of water used in cleaning the fruits to increase the rate of fresh cut purchase.